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Gelato Cloud

Consolidating five independent blockchain infrastructure tools into a single unified cloud platform — one dashboard, one mental model, one experience.

Role Design Lead
Timeline 2025
Platform Web App
Scope IA, UX, UI, Design System
The Problem

Five tools, five experiences, zero cohesion. Automation, relay, serverless functions, RPCs, and chain deployment — each designed independently. Developers learned five interfaces, managed five sets of credentials, and mentally stitched together how the tools related. There was no unified view of their infrastructure.

The Goal

One dashboard, one bill, one API. Unify chain deployment, monitoring, integrations, cost tracking, and infrastructure health into a single experience — without dumbing down any tool's power. Experts feel at home. New users deploy a testnet with confidence on their first try.

Outcomes
99.99%
Uptime SLA delivered across all managed infrastructure
Minutes
From zero to deployed testnet for first-time users
50+
Third-party integrations accessible from one dashboard
Learnings
What platform consolidation teaches you about design
The IA is the product
In platform design, if the navigation model is wrong, no amount of visual polish saves it. Getting the hierarchy right first made everything else fall into place.
Empathy scales differently
Studying just three users across the spectrum — total beginner, power user, administrator — gave enough signal to design the progressive disclosure model confidently.
Modular thinking resolves tension
The tension between shipping fast and designing for scale is solved by reusable components that look intentional today but flex when requirements change.
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